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Digital Health Statistics & Facts: Market Size, Growth, Trends, and Forecasts

Industries & Technologies
Digital Healthcare Technologies

Technology plays an important part in healthcare system modernization. The issue is becoming more and more relevant due to the lessons learned from the pandemic, aging population, and governments’ efforts to make healthcare services more accessible to people.

Digital health is a broad concept that includes AI & ML technologies, telemedicine solutions, web and mobile apps, wearable devices, and other technologies.

Healthcare digital transformation is a global trend, and medical professionals, scientists, investors, and entrepreneurs are extremely interested in this industry. We have collected statistics on the Digital Health market. Hope it will be useful for you.


1. The global digital health market size was valued at USD 96.5 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 15.1% from 2021 to 2028. (

The US digital health market size

2. According to the study conducted by SSCG Media Group, in March 2020, 53% of the healthcare practitioners were using telemedicine owing to the restrictions imposed on account of the pandemic.

3. Medical app downloads increased by 50% between 2019 and 2020, owing to increased demand for COVID-tracing and healthcare apps. The total number of downloads for mobile healthcare apps has topped 3.2 billion. (

4. North America dominated the digital health market with a revenue share of around 47.87% in 2020. (

5. Europe Digital Health Market size crossed USD 50.6 billion in 2020 and is predicted to expand at over 17.1% CAGR between 2021 and 2027. (Graphical Research)

Europe Digital Health Market

6. Germany digital health market is anticipated to generate USD 47.6 billion revenue by 2027, growing at 17.5% CAGR.

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7. AI technologies’ immersion in healthcare segments:

Digitalisation In Healthcare

Image source: EqualOcean

8. Industry analyst IDC predicts that by 2023 nearly two-thirds of patients will have accessed healthcare via a digital front end. (IDC FutureScape)

9. By 2024, the proliferation of data will result in 60% of healthcare organizations’ IT infrastructure being built on a data platform that will use AI to improve process automation and decision-making. (IDC)

10. The top priorities of healthcare leaders are preparing to respond to crises and facilitating a shift to remote/virtual care.

Healthcare leaders current priorities

Image: Royal Philips, 2021

11. IDC has forecast that by 2026 two-thirds of medical imaging processes will use AI to detect diseases and guide treatment. (IDC)

12. New analysis indicates telehealth use has increased 38X from the pre-COVID-19 baseline. (McKinsey)

Growth in Telehealth

13. Investment in virtual care and digital health more broadly has skyrocketed, fueling further innovation, with 3X the level of venture capitalist digital health investment in 2020 than it had in 2017. (Rock Health venture funding database)

Investment in virtual care

14. 80% of consumers say they’d be willing to use home care models (like hospital at home schemes) if they were covered by insurance. (Trilliant Health)

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15. 5% of all Google searches are health-related. Google is a trusted resource for people worldwide to get answers to health-related questions and find providers. (Source: Google)

How customers find healthcare services

Image: LSA

16. Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. At that time, healthcare digital advertising spend will account for 46% of all healthcare ad spend. (Zenith Media)

Global Healthcare Ads Spend by Medium

17. The wearable healthcare technology market is surging, and its maturation will put more wearable technology in the hands of consumers and US businesses. According to Insider Intelligence research, the number of health and fitness app users will stay above 84 million through 2022. (eMarketer)

US Health & Fitness App Users

18. Worldwide, an average of 12% of people said they currently used a connected health device, with a further 12% saying they had formerly used one. (Ipsos Healthcare)

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September 09, 2021

Head of Marketing at Lvivity

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