Marketing & Monetization

Like any other business, software houses are constantly in search of new clients. And, just like lots of organizations operating in the digital space, we thought we had just the…

Mobile apps designed for everyone eventually become unnecessary to anyone. At the same time, niche products stand a better chance of success. Consequently, you have to first know well enough…

Mobile apps are developed for various purposes. For some developers, a mobile app may be a pilot project, others may strive to increase their brand awareness, but most developers pursue…

In the mobile app market, developers generate most of their revenue from games. The target audience in this market segment is huge on its own. That is why a well-thought-out…

Mobile app marketing is among the most important steps of work if your goal is to develop a successful product. To return your investments, you have to make an effort…

It is far from the hardest thing to come up with an idea for your future product or even implement it. What is really difficult is to come up with…

Product promotion on the market is one of the main difficulties faced by mobile app developers. However, this task is very important because there will be no audience without proper…

There are a lot of apps now, and it is almost impossible to stand out trying to create another social network or note-storing service. That is why it is crucial…

App reviews and ratings are a testament to the quality of your business’ app. Ratings affect how potential customers perceive your product and can influence whether someone decides to download…